As a business owner you know what a struggle it can be to decide on a worthwhile advertising channel that will show a guaranteed return on investment. While traditional print, TV, outdoor and ambient advertising platforms all have merit, nothing beats radio when it comes to reach and affordability.
A well-written radio ad that is repeated frequently throughout the day has the potential to keep your business top-of-mind and generate valuable recognition and authority among your target demographic. Regional stations like Smooth 105,6 FM are the perfect vehicle for targeted, region-specific advertising that speaks directly to the people that walk past your business every day.
Let's get your name out there and start increasing your profit today. Isn't that why you got into business in the first place?
IMPORTANT REASONS WHY YOU SHOULD CONSIDER US!
> Radio sells with immediacy
Radio is permeable medium that doesn't distract from the task at hand, which makes it the perfect vehicle to convey your message with immediacy.
> Radio sells everywhere
Reach potential new customers during their commute, at work or while they make supper at night.
> Radio sells with intimacy
The intimacy and emotion of the human voice makes it uniquely suitable as a persuasive advertising tool.
> Radio is the theatre of the mind
Radio allows you to conjure incredible auditory spectacles with the help of affordable sound effects. Where it would cost an arm and a leg to, for instance, hire an orchestra or train an elephant for a TV ad, the equivalent sound clip is cheap as chips.
> Radio is the cost effective medium
For a very little amount per ad your message can be heard all over our broadcast region!
> Reach is nice, but frequency sells
Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Radio allows you to drive home your message without breaking the bank.
> Radio’s targeted advertising sells
Radio allows you to tailor your ad to your target demographic by choosing the time slots that best align with their lifestyle and interests.
> You’re always on the “front page” with radio
With radio, whenever your ad is aired you enjoy your target market’s full attention. There is nothing to detract from your message and you never end up below the fold or hidden on page 8.
> Radio is an active medium in an active society
Today’s competitive marketplace demands an active medium. That is radio!
GET IN TOUCH AND ADVERTISE WITH US!
Contact us today by either filling in your details below to arrange a visit from one of our media consultants or use the ENQUIRE NOW function.
We have an award winning team of creative writers and voices at our disposal to insure we deliver a professional message for your business.
We look forward to helping you reach your businesses potential.