Smooth 105.6 is Lower Northland's very own “locally owned radio station” where 30,000 people call home with FM coverage from Wellsford through to Whangarei .
Created by David Gray who also calls Waipu home after living in Bream Bay for the last 8 years. Dave identified an audience that wasn’t being served effectively. He wanted to create a radio station “That everyone could agree on”.
Having spent over 27 years in the industry in various roles (including co- founder of George FM, Announcer and management positions) Dave wanted to create a brand that offered local businesses an opportunity to reach local residents in what is the fastest growing region, Lower Northland. The added benefit is that the region swells with a further 25000+ visitors over summer . Smooth 105.6 is your only local radio station that delivers local news bulletins and content that is relevant to the local population of Lower Northland.... Because we live here too.
We Are Unashamedly Dedicated to Lower Northland
When every day starts busy and just gets busier.... You need a radio station that specialises in easy listening. Easy listening is great contemporary music and also New Zealand’s most listened to music format. It’s not too heavy and not too soft...... It’s a mixture of both: Celine Dion, Bryan Adams, Phil Collins, Adele, Lionel Richie, Bruno Mars and so much more....... That’s why it’s called easy listening. Playing the songs from the artists you know and love!!
Smooth FM is you’re only local easy listening radio station in Lower Northland, “because we live here too”......
We play a perfect blend of your easy listening favourites from the 70s to now which appeals primarily to 35-65 year old females, but also have a strong male base audience. It’s the radio station that everyone can agree on. The favourite past time of our listeners is shopping; therefore this station is a key choice for targeting household shoppers. This age group not only buy for themselves but also their families, they are the only consumers with multiple purchase needs. Covering a wide cross section of lifestyles, from the “trendy thirty something” to the “baby boomers” this is the station that can achieve results.
Our team has the knowledge, experience and track record to get the best value from your investment.
Smooth 105.6 “Better Music” because we live here too.